Client context:
Established UK supplement manufacturer | 40-year brand | Health & Nutrition category

For decades this company had built a strong reputation and loyal customers offline. Yet on Amazon, the brand was underperforming. Listings were outdated, the visual presentation didn’t communicate the product’s value clearly, and advertising lacked a structured growth strategy.

What changed:
Complete listing overhaul + upgraded A+ content + full PPC rebuild based on high-intent keyword targeting.

Within months, the impact was dramatic. Visibility increased, conversion improved, and advertising spend began driving profitable growth rather than wasted traffic.

Results

• Sales increased +452%

• Profit increased +250%

• TACoS stabilised at 6.6%

• 5 consecutive record-breaking sales months

Key performance signal:
Revenue scaled aggressively while TACoS stayed at just 6.6%.

Takeaway:
A strong legacy brand finally matched its product quality with the right Amazon growth strategy.