Client context:
UK beauty & skincare brand | £60K/month Amazon revenue | Highly competitive category

The brand already had traction on Amazon, but growth had stalled. Advertising campaigns lacked structure and targeting was inefficient, making scaling risky and unpredictable.

What changed:
Complete PPC restructuring + high-intent keyword targeting + conversion-focused listing optimisation.

Campaigns were rebuilt around profitable search terms while every key performance metric was monitored daily.

Results

• Revenue increased £59,094 → £96,884

• Sales growth +63.9% in 30 days

• Conversion rate increased to 16.09%

• ROAS reached 6.12

Key performance signal:
A ROAS of 6.12 while scaling revenue by nearly £40K in a single month.

Takeaway:
The right advertising structure turns Amazon ads from a cost into a scalable growth engine.