Client context:
Pet product brand | Struggling advertising account | US marketplace

The brand approached us while losing nearly $10,000 per month in advertising. Campaigns were inefficient, traffic quality was poor, and profitability was impossible.

What changed:
Full PPC rebuild + removal of unprofitable keywords + budget reallocation to high-converting search terms.

The focus shifted from volume to profitability, ensuring every dollar spent worked toward growth.

Results

• ACoS reduced 125% → 32%

• TACoS reduced 70% → 19.25%

• Advertising losses eliminated in 30 days

Key performance signal:
ACoS reduced by over 70% in one month.

Takeaway:
Fixing campaign structure can turn a failing advertising account into a profitable growth system.