Client context:
Home & furniture brand | Stagnant Amazon performance | Competitive category

Sales had plateaued and advertising costs were increasing. The account lacked a clear growth structure and product pages were not converting efficiently.

What changed:
Listing optimisation + improved product positioning + advertising budget reallocation toward high-performing campaigns.

Results

• Sales increased +32%

• Ad sales increased +122%

• ROAS increased +46%

• ACoS reduced −31%

• Orders increased +83%

• Conversion rate increased +28%

Key performance signal:
Orders increased 83% while advertising efficiency improved significantly.

Takeaway:
Improving conversion first makes scaling traffic far more profitable.