Transforming Sales Through Full-Funnel Optimization

In today’s competitive e-commerce environment, visibility and conversion are just as critical as product quality. Many brands struggle to gain traction despite having strong offerings—often due to poor listing optimization and inefficient ad spend. This case study explores how a data-driven, full-funnel strategy helped one client overcome these exact challenges, achieving not only significant revenue growth but also sustainable profitability.

Initial Challenges

When we first partnered with this client, they were facing a number of performance issues despite having a high average order value. Their listings weren’t ranking for key search terms, visibility on the platform was low, and conversion rates were underwhelming. While they had managed to generate up to £2,500 in monthly revenue, it came at the cost of aggressive advertising that rendered the sales unprofitable.

Strategic Approach

We implemented a holistic, full-funnel strategy that addressed both visibility and conversion challenges:

• Listing Optimization: Revamped product titles, bullet points, and descriptions to align with customer search behavior and improve relevance.

• Keyword Repositioning: Conducted in-depth keyword research and repositioned the listings to target high-intent, high-volume search terms.

• Ad Campaign Structure: Built efficient, scalable ad campaigns with clear segmentation, budget control, and performance tracking to maximize ROAS.

Results and Impact

The transformation was immediate and substantial. Within just two months:

• Monthly Revenue Growth: Sales scaled from £2,500 to over £12,000.

• Profitability: Achieved an average ROAS of 13 while maintaining TACoS under 6%.

This growth wasn’t just about increasing top-line performance—it was about making every pound spent work harder. The client transitioned from unsustainable growth to a model that could scale both profitably and predictably.

Long-Term Benefits

The success of this partnership illustrates the power of a data-informed, strategic approach in the Amazon ecosystem:

• Improved Search Visibility: Optimized listings now consistently rank for key terms, resulting in higher organic traffic.

• Higher Conversion Rates: Better listings and targeted traffic significantly improved buyer confidence and conversion.

• Sustainable Ad Spend: The client now operates with optimized ad budgets, ensuring continued profitability as they scale further.

Challenges and Considerations

While the results were impressive, a few key challenges required ongoing attention:

• Market Competition: Continuous monitoring of competitor strategies and keyword trends is essential to maintain visibility.

• Ad Fatigue: As campaigns mature, refreshing creatives and targeting strategies is necessary to sustain performance.

• Inventory Planning: Rapid sales growth required improved forecasting and inventory coordination to avoid stockouts and lost revenue.

Conclusion

This case study demonstrates that strategic listing optimization, keyword management, and intelligent ad structuring can drive dramatic improvements in both revenue and profitability. By focusing on both the top and bottom line, we helped this client build a more resilient, scalable business foundation—proving that growth doesn’t have to come at the expense of profit.