Scaling Smart: From £50K to £110K Monthly Sales for a Beauty Brand

In competitive verticals like beauty, even strong brands can hit a plateau. Without optimized listings or strategic ad management, growth can stagnate—regardless of product quality. This case study demonstrates how hands-on, full-service Amazon support helped a beauty brand break through that ceiling and achieve both rapid sales growth and sustainable profitability.

Initial Challenges

When the brand partnered with us, they were generating between £40,000 and £50,000 in monthly revenue, but growth had stalled. Listings lacked proper SEO, advertising campaigns were underperforming due to poor management, and organic visibility was limited. Despite having high-quality products, they weren’t reaching their full potential.

Strategic Approach

We adopted a full-funnel strategy with a strong focus on foundational improvements and proactive ad management:

• Listing Overhaul: Created new listings from scratch and optimized existing ones with high-converting SEO copy.

• Ad Strategy Implementation: Launched new ad campaigns with daily optimization, bid adjustments, and data-driven targeting.

• Hands-On Management: Took ownership of the sales strategy to allow the brand owner to focus on product development and operations.

Results and Impact

Within months, the brand saw significant and measurable improvements:

• Monthly Sales increased from £50,000 to over £100,000

• Monthly Profit more than doubled, jumping from £10,000 to £20,000+

• Conversion Rate improved by 5%

• Daily Sales Record rose from £2,000 to £4,600

• Ad Spend became ROI-positive, fueling profitable growth

• Organic Sales surged due to improved listing performance and relevance

Long-Term Benefits

The transformation wasn’t just about top-line growth—it was about building a system for sustainable success:

• Stronger Organic Visibility: Better SEO and conversion performance improved long-term search rankings.

• Profitable Scaling: Ads became a lever for growth, not a drag on profitability.

• Operational Focus: By handling the sales engine, we enabled the brand owner to focus on product innovation and pricing strategy.

Challenges and Considerations

As with all growth stories, success came with important considerations:

• Daily Campaign Management: Continuous monitoring and optimization were key to keeping ads profitable at scale.

• Creative Refresh: Ongoing improvements to content and imagery were essential for maintaining conversion rates.

• Inventory Readiness: Rapid scaling required close coordination on stock planning to meet demand.

Conclusion

This beauty brand’s journey—from £50K to £110K+ in monthly sales—proves that strategic support across listings and ads can unlock tremendous value. More than just sales, we delivered a scalable profit engine that supports long-term growth. Our mission remains clear: free brand owners to focus on their product, while we focus on building their revenue and profitability.