Client context:
Supplement brand | Plateaued Amazon growth | Health & wellness category

Despite strong products, the brand had completely flat growth. Advertising costs were increasing and attempts to scale were reducing profitability.

What changed:
Full Amazon growth framework: keyword expansion + listing conversion optimisation + advertising reallocation.

Every campaign was optimised using real performance data, ensuring scaling decisions were driven by profitability.

Results

• Total sales increased +252%

• Ad sales increased +128%

• ROAS improved 3.0 → 4.5

• ACoS reduced 40% → 25%

• TACoS reduced 14% → 5.7%

Key performance signal:
Revenue more than tripled while TACoS dropped to just 5.7%.

Takeaway:
When the system is optimised correctly, both revenue and efficiency improve simultaneously.