Client context:
Toy brand | Previously worked with multiple agencies | UK marketplace

The brand struggled with flat sales and inefficient advertising. TACoS was draining margins and campaigns lacked clear direction.

What changed:
Listing optimisation + premium product imagery + campaign restructuring around profitable keywords.

Advertising spend was redirected toward high-converting traffic rather than wasted impressions.

Results

• £15,000 additional profit generated in 30 days

• TACoS reduced 18% → 10%

• Advertising efficiency significantly improved

Key performance signal:
Profit increased by £15,000 in just one month.

Takeaway:
Strategic optimisation can unlock profitability even without increasing spend.